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Long-term strategies may challenge investors to stay focused. The fight against short-term thinking is getting harder as we accomplish so many things with increasing ease and speed.

There is more computing power in an iPhone than what NASA had during the first landing on the moon. Remember when Netflix mailed DVDs to your home? Now we can stream just about anything to our smartphones. And what would you have said ten years ago if I had told you the President of the United States’ main communication tool in 2018 would be Twitter?

But speed doesn’t change everything.

You may have have heard, or likely will soon hear about, a relatively newer investment approach that has gained popularity over the past 10 years called fundamental indexing. Fundamental index vehicles have plenty of aliases such as: strategic beta, smart beta or factor investing. At the core, fundamental indexing is about creating a better index (pool of securities) by excluding certain companies and including others based upon a defined financial filter. It is less about picking the best company and more about picking a pool of securities that has what is believed to be more desirable long-term financial characteristics. The growth of this segment has been impressive to say the least. Morningstar reported growth of the “Strategic Beta” category to $745 billion as of February 2017.


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