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Why You Want a Fiduciary Advisor

(not a sales broker)

A Fiduciary Advisor

Search the web on “Why do Brokerage firms resist Fiduciary Duty?”

We think investors should know the significant difference between sales people giving financial advice in the process of selling products (not legally obliged to do what is in the best interest of the client) and registered investment advisors who are held to a strict Fiduciary Duty standard (has to advise what is in the best interest of the client).

If you have the choice between a fiduciary advisor (like Janiczek Wealth Management) and a non-fiduciary salesperson (like a broker at a brokerage firm), why would you even consider the salesperson who is not obliged to do what is in your best interest?

Confused about what type of advisor you are considering? Look at their business card and website carefully. If it says, “Securities offered through….” that individual is a registered representative licensed to sell financial products and your radar should go up with a buyer beware sense of caution. In such case, what is “recommended”, can be translated back to “what is being sold to you for a commission.” In fact, that salesperson may have other incentives, such as a free trip, behind the “recommendation.”

We are strong advocates of 100% fiduciary (legally required to do what is in your best interest 100% of the time), 100% fee-only (no sales of products, earning of commissions) advisors who are registered as an investment advisor with the Securities and Exchange Commission (SEC).

Two articles on the topic that explain this issue can be found at

Financial Planning Association

Securities & Exchange Commission

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Suite 600
Denver, CO 80237
+1 (303) 721-7000
info@janiczek.com

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Who We Are

  • Our Story
  • Our Purpose & Values
  • Awards & Accolades
  • Awards & Accolades Disclosures
  • Our Team Leaders
  • In the Community
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What We Offer

  • Portfolio Management
  • Wealth Management
  • Retirement Planning
  • Specialty Tracks

Why Choose Us?

  • Breakthrough Moments
  • How We Differ
  • Three Unique Advantages

Useful Resources

  • Blog
  • Investment Commentary
  • Chart of the Quarter
  • White Papers
  • ADV/CRS Forms
  • Informative Guides

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